Škoda Auto India Private Limited

Škoda Auto India Private Limited
Type Subsidiary
Industry Automotive industry
Founded November 2001[1]
Headquarters Aurangabad, Maharashtra, India[2]
Number of locations 2 (Aurangabad, Chakan)
Area served India
Products Automobiles
Production output 20,019 units (2010)
Revenue 12.5 billion (2010)
(29.9 billion INR)
($767.21 million USD)
Parent Škoda Auto
Website Škoda-Auto.co.in

Škoda Auto India Private Limited, more commonly referred to as Škoda Auto India, established November 2001,[1] is a fully owned subsidiary of the Czech automotive manufacturer Škoda Auto and a division of Volkswagen Group Sales India.[2]

According to an official release, Škoda Auto India sold more than 16,000 units in 2008,[2] a 28.5% increase from 2007 sales totals.[2] Furthermore, SAIPL is aiming to become the strategic hub in South and Eastern Asian markets for the Škoda Auto marque, by exporting its locally produced products to Nepal, Sri Lanka and Thailand.[3] As of April 2009, it has sold over 61,000 units since operations began in November 2001.[1]

Contents

History

The Octavia was the first car to be launched in India.[3] Targeted at the Indian premium segment,[3] its handling, fuel efficiency, and low initial price (compared to other products then available in the Indian market)[3] made the Octavia an instant hit with the Indian car user.[4] Its Turbocharged Direct Injection (TDI) diesel engined version, in particular, delivered a high level of fuel efficiency and (for the Indian market) power and torque, resulting in higher level of driveability when compared to existing products available in the Indian market.

Manufacturing facilities

Škoda Auto India Private Limited has its manufacturing plant located at Shendra on the outskirts of Aurangabad which has an annual capacity of 40,000 vehicles.[5] This Aurangabad plant is also shared by Audi India to manufacture the Audi A4 and Audi A6 models. It also uses the Volkswagen India Private Limited plant at Chakan, Maharashtra to manufacture the Škoda Fabia.

Models

Škoda Auto India currently sells the following four fundamental models, in a total of nineteen variants:[6]

Manufactured locally

  1. Škoda Laura (Launched 2005)[7]
  2. Škoda Fabia (Launched 2008)[2][7]

Imported

  1. Škoda Superb (Launched 2004)[1][7]
  2. Škoda Yeti (Launched 2010)

Discontinued

  1. Škoda Octavia (2001–2010)

Sales and service network

Škoda Auto India Private Limited currently has more than 70 dealerships across 53 cities in 18 states and 2 Union Territories of India.[8]

Sales performance

In the year 2010-11, Škoda Auto India Private Limited recorded sales of 20,019 units.

Criticism

While Škoda cars in India have been praised for their quality, performance, comfort, efficiency, technological innovation and driving experience,[9] they have been reported to be expensive to own and maintain.

In February 2008, Nummer Eins, a Škoda India authorised dealership, swapped parts from a car that was scheduled for service and replaced them with non-standard and defective ones leading to an accident.[10] The consumer Court in India ruled that Škoda Auto must pay for the repairs on the car, which must also be carried out to international standards.[10] In a separate case, the Indian consumer Court had directed Škoda Auto to replace a defective car with a new one, or refund the owner INR 1,113,000,[11] after Škoda Auto failed to rectify a major problem in a car.[11] M/S Silver Tone Motors Pvt Ltd, a Škoda service centre, claimed that the problems were caused by non-genuine parts that were installed by the dealer.[11]

See also

References

  1. ^ a b c d "Škoda introduces the all New Superb in Diesel & V6 4x4 Petrol versions ~ Inaugurates its 61st facility in India; the largest Concept showroom, Tafe Access in Bangalore" (PDF) (Press release). Škoda Auto India. 8 April 2009. http://www.skoda-auto.co.in/IND/Media/pressrelease/PublishingImages/skodasuperb_dieselV6.pdf. Retrieved 2 November 2009. 
  2. ^ a b c d e "ŠkodaAuto India achieves record sales growth of 28.5% in 2008" (PDF) (Press release). ŠkodaAuto India. 1 January 2009. http://www.skoda-auto.co.in/IND/Media/pressrelease/PublishingImages/year_end_08_Sales_release.pdf. Retrieved 2 November 2009. 
  3. ^ a b c d "Škoda Octavia". Chennai, India: TheHindu.com. 7 February 2002. http://www.hindu.com/thehindu/biz/2002/02/07/stories/2002020700430200.htm. Retrieved 2 November 2009. 
  4. ^ "Tale of the Indian Volkswagen - Auto - The Economic Times". Bennett Coleman & Co. Ltd. (EconomicTimes.IndiaTimes.com). 10 April 2008. http://economictimes.indiatimes.com/articleshow/msid-2939171,flstry-1.cms. Retrieved 2 November 2009. 
  5. ^ "FAQ's Škoda Auto". Skoda-auto.co.in. http://www.skoda-auto.co.in/ind/about/faqs/Pages/FAQs.aspx. Retrieved 2011-08-06. 
  6. ^ "Škoda Auto (India) - FAQ's - What are the models offered by ŠkodaAuto India?". ŠkodaAuto India. Skoda-Auto.co.in. 2008. http://www.skoda-auto.co.in/ind/about/faqs/Pages/FAQs.aspx#3. Retrieved 2 November 2009. 
  7. ^ a b c "Škoda Auto (India) - FAQ's". ŠkodaAuto India. Skoda-Auto.co.in. 2008. http://www.skoda-auto.co.in/ind/about/faqs/Pages/FAQs.aspx. Retrieved 2 November 2009. 
  8. ^ "DealerPage Škoda Auto". Skoda-auto.co.in. http://www.skoda-auto.co.in/ind/dealer_network/Pages/DealerPage.aspx. Retrieved 2011-08-06. 
  9. ^ "Škoda again tops JD Power customer satisfaction survey". The Information Company Private Limited. domain-b.com. 25 August 2008. http://www.domainb.com/companies/companies_s/Skoda/20080825_jd_power.html. Retrieved 2 November 2009. 
  10. ^ a b "Car is real, parts are not - Court orders car company to reimburse customer after dealer replaced some parts with duplicates". Bennett Coleman & Co. Ltd.. MumbaiMirror.com. 19 September 2008. http://www.mumbaimirror.com/index.aspx?Page=article&sectname=News%20-%20City&sectid=2&contentid=2008091920080919033704438f20a264c. Retrieved 2 November 2009. 
  11. ^ a b c "Škoda told to replace faulty car or pay Rs 11 lakh". The Indian Express Limited. FinancialExpress.com. 20 April 2008. http://www.financialexpress.com/news/skoda-told-to-replace-faulty-car-or-pay-rs-11-lakh/299292. Retrieved 2 November 2009. 

External links